Error "The Serial Number is Not a Valid Product Key" When Activating Tableau Server

Published: 22 Sep 2021
Last Modified Date: 05 Aug 2022


When activating Tableau Server, the following error occurs:

The serial number 'XXXX' is not a valid product key.


  • Tableau Server 2021.1 and newer
  • Windows Server 2019
  • Linux


Verify the Tableau Server product key entered is valid according to the Tableau Customer Portal and contains the dashes every 4 characters. 

If the key is entered correctly according to the Tableau Customer Portal, then check the time of the machine to ensure it is sync'd up with the Internet time.


Root Cause 1:
The machine that Tableau Server is installed on has the incorrect time.  This can happen if the machine is adjusted or re-imaged where the time didn't sync up with the Internet. 

Root Cause 2:
The product key was entered without any dashes.  For example, XXXXXXXX instead of XXXX-XXXX.

Root Cause 3:
The key was typed incorrectly.  Common mistakes include 0 and O or 8 and B.
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