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Error "The Serial Number is Not a Valid Product Key" When Activating Tableau Server


Published: 22 Sep 2021
Last Modified Date: 05 Aug 2022

Issue

When activating Tableau Server, the following error occurs:
 

The serial number 'XXXX' is not a valid product key.

Environment

  • Tableau Server 2021.1 and newer
  • Windows Server 2019
  • Linux

Resolution

Verify the Tableau Server product key entered is valid according to the Tableau Customer Portal and contains the dashes every 4 characters. 

If the key is entered correctly according to the Tableau Customer Portal, then check the time of the machine to ensure it is sync'd up with the Internet time.

Cause


Root Cause 1:
The machine that Tableau Server is installed on has the incorrect time.  This can happen if the machine is adjusted or re-imaged where the time didn't sync up with the Internet. 

Root Cause 2:
The product key was entered without any dashes.  For example, XXXXXXXX instead of XXXX-XXXX.

Root Cause 3:
The key was typed incorrectly.  Common mistakes include 0 and O or 8 and B.
 
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