Error "Google Ads: RateExceededError.RATE_EXCEEDED." When Refreshing Data Source

Published: 19 Sep 2019
Last Modified Date: 14 Jul 2021


When attempting to refresh a data source, the following error message occurs:

"Tableau encountered an error while communicating with Google Ads: RateExceededError.RATE_EXCEEDED. Your Ads rate limit was exceeded due to too much access in a short period of time or too much access within the last day. Try again later."


  • Tableau Online


This is an error being passed from Google to Tableau, related to daily rate limit.
Reach out to their Google Ads Admin or Google Ads Support for assistance on resolving the issue. 


The daily rate limit for Google Ads was exceeded.
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