Custom Tableau Server Logo Does Not Display

Published: 21 May 2015
Last Modified Date: 27 Feb 2019


After updating the Tableau Server logo, a blank space is displayed instead of the custom logo.


Tableau Server


Option 1

Remove any spaces from the name of the image file.

Option 2

  1. Click the Start button, and select All Programs > Accessories. Right-click Command Prompt and select Run as administrator.
  2. Go to the bin folder located in the Tableau Server directory. For example, type the following:
    • On a 32-bit computer or 64-bit computer running a 32-bit version of Tableau Server: cd C:\Program Files\Tableau\Tableau Server\[version]\bin
    • On a 64-bit computer: cd C:\Program Files (x86)\Tableau\Tableau Server\[version]\bin
Note: Do not close the Command Prompt window.
  1. Using Windows Explorer, go to the Tableau Server folder and copy your image file to this location. For example, the Tableau Server folder may be located here: C:\Program Files (x86)\Tableau\Tableau Server folder.
Note: Copying the image file into the Tableau Server folder ensures that the image file is available for all future Tableau Server upgrades and is accessible by the Tableau Server Run As user account.   
  1. In the Command Prompt window, type the following commands to unset the previous attempt of customizing the logo and set the new logo correctly:
    tabadmin customize -logo -d
    tabadmin customize -logo "c:\Program Files\Tableau\Tableau Server\[YourImageFileNameHere]"
    tabadmin restart
Note: Replace [YourImageFileNameHere] with the name of your image file.
  1. Log in to Tableau Server. The logo on the Tableau Server login page and homepage will be replaced by your image. For more information about customizing your logo, refer to the “Changing the Logo” section of the Tableau Server Administration Guide


There are two possible causes: 
  • When executing the Tabadmin command, the space in the file name prevents the image from being copied into Tableau Server's program data folder.
  • The image file is located in a folder that cannot be accessed by the Tableau Server Run As user account.

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