Last Modified Date: 12 Feb 2018
Option 1: Tableau Desktop 10.0 and newer versionsAs long as you have a table showing DMA by zip code or county, you can assign the DMA field to be geographic based on the underlying geographic role (Zip or County.) Set the level of detail on the map to use DMA and the correct boundaries will display on the map.
Option 2: Tableau Desktop 9.3 and earlier versionsUse Custom Geocoding to plot the desired data on a map.
CauseDesignated Market Area is not a built-in geographic role. The ability to create custom territories was added in Tableau Desktop 10.0.
Additional InformationDMAs are a trademarked television viewership boundary produced by Nielsen. The boundaries are made up based on zip codes or counties.
Nielsen DMA Maps
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