KNOWLEDGE BASE

Google Analytics Metrics Return 0 Values


Published: 10 Nov 2016
Last Modified Date: 12 Dec 2016

Issue

When building a view using Google Analytics (GA), some metrics may return 0 values even though the fields were not greyed out from the data source pane.

Environment

  • Tableau Desktop
  • Google Analytics

Resolution

Ensure that the metrics and dimensions being pulled into Tableau are compatible. For example, the following combination will return 0 values:
  • Goal completion metric showing the overall time a user spent on site
  • "Page" dimensions showing the URL of the page visited

Cause

The dimension(s) and measure(s) used are not compatible.
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